Under Armour’s Strategy in 2014: Potent Enough to Win Market Share from Nike and Adidas

These are The criteria for grading written case presentations include: 1. Identification of key problems/strategic issues. 2. Evidence that the use of appropriate analytical tools and techniques presented in the chapters were used in identifying strategic issues. 3. Presenting realistic, workable, well-supported recommendations for action. 4. Use of good communication skills—failure to use good grammar, spelling, and other written communication skills will result in a full one-letter grade reduction. 5. Evidence of adequate preparation, pride of workmanship, and display of professional attitude and approach.

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