Research Methods in Tourism, Hospitality & Events
Presentation – PPT Slides / Weighing: 10%
1. Name / topic / Problem statement / RQs
2. Research design
3. Data collection methods
4. Sample selection and size
5. Data analysis techniques
6. Ethical considerations
7. Conclusion – Next stage of work if report approved by receptor
8. Q & A
Assignment 2 – Research Project Report Guide (HTHD2 1908A) (2,000 words, Diet: 10% PPT and 40% Report)
| Chapter |
Assessment Criteria Area |
Possible allocated marks |
Remark |
|
Executive summary |
5 |
5% of total word count. Highlight on research design, data collection methods, sample selection and size, data analysis technique and ethical consideration. Written last.
|
| 1 |
Introduction – Topic / Problem statement/ Research questions |
5 |
Introduction – Thank the receptor for the PPT presentation and feedback. Introduce your content is this report. |
| 2 |
Research Design |
15 |
Core functions: Applied social science (Tourism research)
Information needs: Descriptive, exploratory, evaluative
Methodology: Qualitative, Quantitative or mixed (hybrid)
If mixed methodology, Why? |
| 3 |
Data Collection Methods |
15 |
Options: Quantitative: Survey, quantitative observation, longitudinal study, quantitative case study.
Choice: Quantitative: E-survey (E-survey, intercept on-site survey, household survey etc)
Options: Qualitative: In-depth interview, focus group discussion, qualitative observation, case study
Choice: Qualitative: In-depth interview.
If E-survey and in-depth interview, Why? – Advantages of methods |
| 4 |
Sample Selection & size |
15 |
E-Survey: Respondents criteria, and sample size of 300. Random sampling
In-depth interview: Respondent criteria, and sample size of 3. Purposive sampling.
Why: Advantages of sample selection and size. Target population and sample size for generalisation. |
| 5 |
Data Analysis Techniques |
15 |
E-survey – Descriptive and/or inferential statistical data analysis / Software like excel spread sheet, google doc, survey monkey, SPSS etc.
In-depth interview: Recording, transcript and thematic analysis
Why: Advantages of techniques |
| 6 |
Ethical considerations |
10 |
Ethical considerations in in-depth interview
Ethical considerations in E-survey. |
| 7 |
Conclusion |
5 |
Next stage of research work |
|
Reference/Appendices |
5 |
Books, tourism research articles. |
|
Academic Skill/Reader Orientation |
10 |
Spelling, grammar, syntax and orientation to receptor |
|
Total |
100 |
|
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