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Choose one of the articles found in the Assignment 1 folder on the course
home page. Explain how the situation in the article relates to a topic in this course. For
example, an article might discuss how a company is gathering or using marketing intelligence.
Outline what the company is reportedly doing and then relate this to the course content on
marketing intelligence. Your assignment could explain, based on the course content why the
company is doing this in a particular way, and how what the company is doing is similar to, or
different to, the material presented in lectures and the textbook. Be careful that you do not
simply describe or repeat the content of the article. Your assignment is not a summary of the
article but shows how marketing concepts are at work in the organisation you read about. An
illustrative example assignment will be given to you at the beginning of the trimester.

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