kirin beer segmentation

Paper details:

apply analysis using ME-XL and include screenshots of it, and write the the following: Your overall recommendations Brief synopsis of key facts (Not a repeat of the case) Supporting arguments and analysis that lead to your recommendation Key insights/learnings gained from the case including +’s and –‘s from the solution approach. Appendices: Any supporting backup material that would be needed to follow/support the recommendation. this should now be long but rather precise the number of pages is not determined yet! it wont take more that 5 pages i will attach the pdf case study, segmentation data,
i uploaded similar case study pacific brand case study-2.docx [MATERIAL]”

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