Indigo Books and Music Inc.

Order Description
1. The loyalty schemes allow Indigo Books & Music to collect a great deal of
information about customers. What benefits does the company gain from
this information? [15 Marks]

2. How do customers benefit from allowing Indigo Books & Music to gather
information about them? [10 Marks]

3. Explore the potential benefits of Indigo’s new CRM system. [15 Marks]