General discussion:

This section should explain why models are so commonly used in strategic management and focus on answering two key questions:

1) How might models help senior managers deal with the challenges facing them?

2)Can the use of models actually improve decision-making?

2. Description:
This section should offer a brief description and explanation of a model of your choice.

(NB this section only attracts 10% of the overall mark and so should not be an exhaustive description)

3. Reflection:

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