Essay plan

Develop an essay plan for a 1500 word essay (element 1.3).

• Marketing communications campaigns are more likely to be successful when emotional appeals are used. Discuss in relation to selected elements of the communications mix (e.g., advertising, sales promotion, mobile marketing) using examples to support your argument.

Your one-page plan should include a summary of your main argument and should also include five academic journal article references, properly listed in Harvard style. Include in your plan an introductory statement of 300 words which should include at least two in-text citations. Element 1.2 to be submitted in class, Tuesday 26 January 2016.

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