Enterpreneurship

Executive Summary

The executive summary is a company marketing document intended to excite potential investors, customers, advisers, and employees. Its purpose is to get the call back and start the serious discussions—the process that will result in action.

Your executive summary should include:

• The Mission Statement
• Company information
• Growth highlights – Graphs and charts can be helpful in this section.
• Your Products/Services
• Financial information – If you are seeking financing, include any information about your current bank and investors.
• Summarize future plans –
• The elevator speech—for this assignment it will take the place of an abstract. It should be crisp, clear, and convey what the company is all about in less than 250 words.

This paper should have a title page, abstract (the elevator speech), body, and reference page. Points will be deducted if any of these four sections are missing. Make sure papers are written in correct APA style.

The executive summary should be between 400-600 words (not including the elevator speech/abstract), double space, and use font size 12. Structure the paper along the lines advised above.

Business Case

Please check for plagiarism before sending:

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Entrepreneurship

Case: David Perlman

David Pearlman recently left his old firm to start his own company. Only a week into his new business, and still working out of his parents’ house, he heard a knock at the door. It was a summons—his old employer was suing him for $100,000 and seeking to shut down his new business. (Perlman Case)

After he gets up from the floor, what should he do? Could he have taken steps to mitigate the risk of a lawsuit when he left his previous job—or is this just a rick of doing business? What do you think? What would you do?