Case Study analysis

Order Description
1. Consider where you would situate the Rolls Royce operation on the Hayes and Wheelwright model of operations contribution in the 1960’s and now – discuss the differences?
2. Evaluate the main markets of Rolls Royce (new engines, ‘power by the hour’ and in-service remote engine monitoring); what are the order winners and order qualifiers in these markets?
3. Make some recommendations for the operations strategy of Rolls Royce to
consider in the future. What does the company need to do to ensure that the market requirements and organizational capabilities remain aligned?
Please note:
• Limit your analysis to 3 pages. The page count includes all analysis and recommendations, graphs, tables and references.
• Be analytical, succinct and thoughtful in your response; simply restating the contents of the case will not give you a good grade.

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