Order Description
In writing this essay, you must complete the following two tasks:

a)Draw a service blueprint of your experience of using any service. How could your service blueprint be of use to the operations manager of the service provider? (400-500 words)

b)Critically analyse the following three papers. You need to draw from your experience of creating a service blueprint to inform your analysis. (1200-1500 words)
1) Bitner, M.J., Ostrom, A.L. and Morgan, F.N. (2008). Service blueprinting: a practical technique for service innovation, California Management Review, Vol. 50, No. 3, pp. 66-94.

2) Sampson, S. E. (2012). Visualizing service operations. Journal of Service Research, Vol 15, Issue 2, pp. 182-198

3) Calabrese, A. and De Francesco, F. (2014). A pricing approach for service companies: service blueprint as a tool of demand-based pricing. Business Process Management Journal, Vol. 20, Issue 6, pp. 906-921
You must cover all three papers but you do not need to include other references in this assignment.
NB. Service blueprinting was originally developed as a marketing tool but that is not to say that it is not useful for other areas of management.
Explain the structural functionalist perspective, the conflict theorist perspective, and the symbolic theorist perspective on the problem of gender and inequality. Explain how the theory relates to society, and give your opinion on the problem. Be sure to include examples to support the explanations.

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