Assignment 2 Tips

Digital marketing communications methods help enable the co-creation of
consumer value
Critically discuss this statement in relation to your experiences on the module.
It is a reflective essay, so should follow an essay structure.
You should reflect on your experiences on the module.
Focus on the second half of the module and communication approaches.
There are academic references on Storify to get you started, plus the lectures from the
Questions and areas you may want to consider:
• What is consumer value?
• How have communications help enable the value you receive from the
• How are you a consumer?
• What is the role of the educator?
• How have digital communication methods (e.g. KLE, Lectures, Storify, What’s
App or Facebook for group work) helped and/or hindered you?

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