Indigo Books and Music Inc.
Order Description
1. The loyalty schemes allow Indigo Books & Music to collect a great deal of
information about customers. What benefits does the company gain from
this information? [15 Marks]
2. How do customers benefit from allowing Indigo Books & Music to gather
information about them? [10 Marks]
3. Explore the potential benefits of Indigo’s new CRM system. [15 Marks]
Get a 10 % discount on an order above $ 100
Use the following coupon code :
ULTIMATE
Use the following coupon code :
ULTIMATE