This is a project to develop a fictitious health care organization with the following requirements:

This is a project to develop a fictitious health care organization with the following requirements:
There are three other part of the assignment that has to be complete. Please follow the RUBRIC requirements below in order to write the paper. I have included some articles and the ebooks to relate to the information about all the topics for the assignment. I have included a profile of the hospital.
Hospital information:
(Project: Wesley Medical Center a 225-bed, not-for-profit institution offering general medical and surgical services, located in in Kansas City, Kansas population 101,412, which cover 76.59 square miles. According to data collected in 2015 showed that 41,400 patients visited the hospital’s emergency room. The hospital had a total of 9,480 admissions. Its physicians performed 3,405 inpatients and 5,485 outpatient surgeries. Wesley Memorial Medical Center offer a number of other services to the community including “gastroenterology and GI surgery, nephrology, neurology and neurosurgery, orthopedics, orthopedics, pulmonology, urology, chronic obstructive pulmonary disease (COPD), heart bypass surgery, heart failure, and hip and knee replacement.)
The project must reflect the model reading in all of the chapter to assign you with write the report.
WHAT YOU NEED TO DO:
2. Communication Plan should include the following components:
1. Types of internal and external communication networks
2. Stakeholder analysis
3. Media methods
3. Marketing Plan: conduct a market analysis for your health care organization and develop a marketing plan. The market analysis should address the following:

1. External environmental analysis
2. Internal environmental analysis
3. Strategic choice and strategic goals
4. SWOT analysis
5. How will marketing initiatives involve cross-functional team members?
6. How and when will marketing strategies be evaluated?
4. Community Collaboration Plan: develop a community outreach plan for your health care organization. The community outreach planshould answer the following questions:
1. What methods will be used to engage the attention of and involve community members in the accomplishment of your organization’s goals?
2. How will community diversity issues be addressed?
RUBRIC
Health Care Organization Profile 1) Name and type of healthcare organization 2) Mission, vision, goals 3) Bed number, volumes 4) Types of services provided 5) Quality indicators 6) Financial performance indicators 7) Human resource challenges 8) Diversity issues 9) Community population statistics 10) Additional information:::: Creates a realistic healthcare organization by developing mission, vision, and goals and essential components of a healthcare organization as outlined by the project criteria. Includes additional information beyond the required criteria and organizational characteristics are innovative yet practical and detailed. Improved organization profile based upon feedback provided from instructor via first submittal of this part of the project.
Communication Plan 1) Types of internal and external communication networks 2) Stakeholder Analysis 3) Media methods 4) Tag lines, logos, photos, etc. 5) Letterhead, newsletters, etc.;;;;; Develops a comprehensive communication plan for communicating with internal and external stakeholders as outlined by the project criteria. Includes additional information beyond the required criteria and plan is innovative yet practical and detailed.
Marketing Plan 1) Internal Environmental Analysis 2) Strategic Choice and Strategic Goals 3) SWOT Analysis 4) How will marketing initiatives involve cross functional team members? 5) How and when will marketing strategies be evaluated?;;;; Develops a comprehensive marketing plan as outlined by the project criteria. Includes additional information beyond the required criteria and plan is innovative yet practical and detailed.
Community Outreach Plan 1) What methods will be used to engage and involve community members in the accomplishment of your organization’s goals? 2) How will community diversity issues be addressed?;;;;;; Develops a comprehensive community outreach plan as outlined by the project criteria. Plan is thoughtful and has considered population and community characteristics. Includes additional information beyond the required criteria and plan is innovative yet practical and detailed.
OTHER RESOURES: ALL EBOOKS
1.Essentials of Management and Leadership in Public Health
Read chapter 9. 4,, 5, 11, 8, website
1. Organizational Behavior in Health Care
Chapter 4, 14, 18, 19,
ARTICLES:
Community Involvement in a Major Institutional Master Plan(ARTICLE)
Healthcare Executives’ Responsibility to Their Communities
Connecting Strategically with BCBSF’s Employees
Managers’ Duty to Maintain Good Workplace Communication Skills
Building an Effective Corporate Compliance Plan
Perceptions of internal marketing and organizational commitment by
Nurses,