Technology and Business Benefits for Clarks UK

Critically evaluate the Technologies adopted by Clarks United Kingdom and their benefits to the business as a whole on the long run in the article below. Do not explain the technologies, rather critically evaluate them.

Article Link:

http://www.computerweekly.com/news/2240230490/Case-study-Clarks-dives-into-digital

Arguments and facts should be supported by evidences and references.

Any statement should be justified.

Please use at least 1 Journal article that reflects studies on technology and how it improves productivity in the referencing and the Journal article should be available and easily accessible online.