Name:_____________________________________ Grade:___________________

Name:_____________________________________ Grade:___________________
Appendix: Industry and Competitive Analysis (80% of Total Grade) _________

External Analysis: Analysis of the Macroenvironment, Industry & Competitors
A. PESTEL Analysis………………………………..……………………………………………1 2 3 4 5 6 7 8 9 10

B. Dominant Economic Characteristics …………..……………………………………………1 2 3 4 5 6 7 8 9 10
? Market Size and Growth Rate
? Scope of Competitive Rivalry
? Product Innovation
? Economies of Scale
? Learning/Experience Curve Effects

C. Five Forces Analysis (Weak/Moderate/Strong)……………………………………..………1 2 3 4 5 6 7 8 9 10
1. Threat of New Entrants
2. Competition from Substitutes
3. Buyer Power
4. Supplier Power
5. Rivalry

D. Drivers of Change in the Industry……………………………………………………………1 2 3 4 5 6 7 8 9 10
? Identify the Industry/Identify Drivers of Change within that Industry

E. Competitor Analysis
? Competitor Identification, Description & Strategy…………………………..…………………………………………1 2 3 4 5
? Key Success Factors…………………………………..……………….………………………………………….1 2 3 4 5
? Weighted Competitor Strength Analysis with takeaway ………….……………………………………..……………..1 2 3 4 5
? Strategic Group Map with takeaway………………………………………………………………………..………1 2 3 4 5

Internal Analysis: Analysis of the Firm Itself
A. Current Strategy (generic plus business model)..……………………………………………1 2 3 4 5 6 7 8 9 10

B. VRIN Analysis (+takeaway)………………………………………………………………………………1 2 3 4 5

C. SWOT Analysis (+takeaway)………………………………………………………………………………1 2 3 4 5

D. Financial Analysis………………………………………………………………………………1 2 3 4 5 6 7 8 9 10
? Identify/calculate/discuss at least 3 financial ratios (Show all of your work). What is the takeaway for each + the company as a whole?

Deductions for Writing Deficiency………………………………………….…… (_________)
? Content not clearly labeled to match rubric
? Excessive Grammar/punctuation/spelling errors
? Language and word choice inappropriate for senior-level business students
? Content not presented professionally
? Other______________________________
FAILURE to meet writing proficiency standards will result in a ZERO for the entire written case. The writing standards are given in the syllabus. If you fail the writing proficiency, you will be required to REWRITE and RESUBMIT the written case within 5 business days after your paper has been returned. If you receive a FAILING SCORE for the first two written cases, you will FAIL the entire GBA 490 course.