Global Trade Strategy for Nike and Adidas

Order Description
Using two companies to compare and contrast, propose objectives and strategies for the companies to improve their global trade distribution activities, along with marketing mix for ONE of each company’s products or services. Place some emphasis on module topics and ensure that your work brings out the fact that this is a globally trading company.

Start by setting out briefly, your choice of companies. Then continue with critical and analytical discussion of the topics discussed in this module as applied to the companies, along with suggested objectives and strategies (with reasons).

The topics needed to be analysed may include:
– The nature of global trade and the global economy (comparative advantage and restriction on trade)
– Markets and Marketing ( marketing mix, 7p’s Porter’s 6 forces, channels, positioning.
– Global Trade Strategic Issues
– Trade Distribution Processes; Transport

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