Evaluation of Research and Analysis

This assignment gets you to consider the research process and the issues surrounding it in a business context. You will be assessed on your understanding of the research process and your ability to critically evaluate its application in the business environment.

1. Identify and explain the stages in the research process.

2. Evaluate sources of primary and secondary data that a business might use when conducting market research and which methods they could apply to collect and analyse this data.

3. Explain some of the issues that might arise when doing commercial research / consultancy projects as opposed to academic research and how these issues might be overcome.

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