Consumer Behavior

Week 2 Assignment 2

GAPS:

There are gaps in this market which is mainly the age and household, and its hard to tell the household of a young adult because most of them are still trying to get established and don’t have the funds to be considered as there own household.

The other gap is the product providing sufficient use for multiple years and making sure we are building lasting relationships with the customers

Household Size can very why? The House holds size can very just based on not knowing what the actual household size of a young adult is. There is a possibility of different out comes and different behaviors that can be associated with this age group.
The ages in the group can go from young adult to adulthood. Young adult are 20-28 and adult is 28 to 38.
The reasons why these age groups are buying the product. (Clothing for entry level jobs) The people in this age group do not possess a lot of money and are trying to remain to look professional which sometimes can cost a lot of money. Research shows that this is a need but cannot always be provided by the highest level of fashion.
Social classes as well as job occupation. This is where it can get a bit tricky with the needs of the young adult. If the clothing will hold sufficient use for the consumer and dependent on there social class which could be lower class or middle class, which are probably the ones who use the product most.
The gap between appropriate clothes for young adults and adults. Not everything will be a need for every young adult for a long period of time so they have to keep this into consideration.

Summary-
With more research we can see that the use of the product is going to be young adults, and we just have to understand where there needs are going to change and what is going to help them continue on with the products brand. The main gap we had to focus on was if the product provides sufficient use for the consumer past a certain point and how to change for the needs of the consumer. So we might see the consumer growing from the brand as they move up in the work place, we have to mold to the needs of the consumer pass as certain point. Its about paying attention to buying trends and consumer needs and wants.