This week we move into Out of Home and support media as well as sales promotion for our discussion topics. Outdoor ads can be quite limited as to the amount of information that can be conveyed compared to other media. This however, can be a creative advantage if used properly. Outdoor has also been seen in the past as an “add on” to a campaign to boost the GRP (gross rating points) since so many people are exposed to the message. Explain how outdoor ads can be creative and foster emotional responses. Note examples that you think are effective at doing this.
150 words plus references

Advertising in video games has gained in popularity. Discuss the pros and cons of advertising in this medium.
150 words plus references

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