Conduct a web-search on Consumer Confidence Index. What is the role of this index? Which factors affect consumer confidence, and how does it affect consumer spending?

Homework 1 (min. 250 words): Conduct a web-search on Consumer Confidence Index. What is the role of this index? Which factors affect consumer confidence, and how does it affect consumer spending?

Homework 2 (min 500 words): Read the Nielsen Q3 Consumer Confidence Report and answer below questions:

Which criteria is used to measure consumer confidence?

In which countries consumer confidence is rising? What are the reasons of this increase?

In which countries consumer confidence declined? Why?

Discuss the situation in Turkey